Software Selling

Cross selling can be used as an effective tool of getting additional revenue from clients, offering them similar or complementary products. Studies show it costs four times more to gain a new customer than it does to keep an old one.
technology education

Cross selling involves five fundamentals:
• You have to know your products very well.
• You have to know your clients. To get the best results identify which customers are your best target. Read the rest of this entry »

Marketing your own software

You want to sell more software from your website? How do you make the client truly understand your product and trust it and your company enough to pay the price? Tips on what you should do.

Selling software online is not an easy task. How do you make the client truly understand your product and trust it and your company enough to pay the price? Like it or not, it’s very similar to selling face to face: the first impression may be decisive for the client’s future actions. Online, the website is your face.
Charter Cable TV

It has to be comprehensible and easy to use. Here are a few tips on how your website should be to sell software better:
• It has to look professional and attractive at the same time
Read the rest of this entry »

Developing Software

Posted in software

Writing software on a consulting basis can often be a losing proposition for developers or clients or both. There are too many things that can go wrong, and that ultimately translates into loss of time and money. The 15% rule we’ve come up with is intended to create a win-win situation for either parties (or at least make it fair for everyone). Clients generally get what they want, and development shops make a fair profit. It’s not a perfect solution, but so far it seems to be working for us.

This may come as a surprise to some, but we make very little money selling software licenses. The vast majority of our revenue comes through consulting services writing code for hire. Having now done this for several years, we’ve learned some hard lessons. On a few projects the lessons were so hard we actually lost money.
keylogger
Read the rest of this entry »