Does your site get your message across? Does the site entertain or inform? Can you quantify the site’s success through increased sales, decreased support calls, or inquiries from markets you’ve not previously been able to enter?
These questions are not exhaustive but should spark your imagination about the multitude of ways that effectiveness can be defined for Web design.

As improbable as it may now seem, the vast infrastructure and massive network we now know as the World Wide Web was the brainchild of a single man: Tim Berners-Lee. He was a scientist at CERN, the Centre Européenne Recherche Nucleaire, also known as the European Laboratory for Particle Physics, and had become frustrated by the necessity of using several computer terminals to access various stores of information belonging to the laboratory. Even more frustrating was the need to be proficient with multiple programs that were peculiar to each terminal type.

Berners-Lee envisioned a world in which access to data would be a simple task, accomplished in a consistent manner regardless of the terminal or program in use. The concept of universal readership was formed, embracing the idea that any individual, on any type of computer, in any location, should be able to access data by using only one simple and common program.

Before the Web, most information storage and retrieval methods were hierarchical in nature. So each bit of data was sorted in a structured manner. The files on your computer are sorted in that way by default; files that begin with numbers come first as a group, then files that begin with letters appear next. Within each group, files are sorted from lowest value (zero in the numbers group, a in the letters group) to highest value.

When Berners-Lee began laying out his plan for a linked information system in 1989, he was unaware that a term already existed for the process—hypertext—which was coined in the 1950s by Ted Nelson. It can be defined as “human readable information linked together in an unconstrained way.” In the beginning, these systems often used proprietary interfaces. As early as the late 1980s, work was underway to standardize hypertext systems. These efforts resulted in the Internet arena in the development of the Hypertext Markup Language, or HTML, established by Berners-Lee. The original version is now known as HTML 1.

The current direction in HTML was determined in large part as the result of a two-day workshop held by the W3C in May 1998 near San Francisco. The workshop, entitled “Shaping the Future of HTML,” was convened to answer a number of questions and concerns being raised in the Web community.

Although world wide web isn’t new in our ear and knowledge experience, but its interesting to know the development of it, and that’s why its worth material for an essay. For you who still wondering on how to start an essay, don’t worry currently there are many services that could help you out.

1. For more of technical people, shopping cart software is a set of scripting instructions that monitors and records each item that a user selects to buy until he/she checks out. In simpler terms, it helps users shop on a website with convenience.
2. Although it does play a part in the financial transactions, it is not completely involved into it. Shopping cart software plays the front end role to gather payment details from the user and eventually send it to the payment gateway via a secure connection layer. The payment gateway is a different service completely.
3. Shopping carts play a pivotal role in recording the user selected products, prize calculation, shipping charges calculation, and discount calculation. Also, as an owner you are also provided with an admin panel wherein you can change the preferences and features of the cart. In other words, you can control the way the users can use your cart.
4. There are numerous shopping cart applications available in the market. Although the availability is good, but too many choices can sometimes be troublesome. With so many choices come both the good and bad choices. You must therefore be very careful while choosing your cart. It must be easy to use, bug free, and customizable.
5. There are also some free carts available in the market. However, nothing truly comes free in this world. Most of the free applications will have limited features or may not be best of the products. You may do well with a free product initially, but what later. Also, it is not a good idea to change your application as it can be distracting for the users. It is like changing the location of your shop.
It is, therefore, more logical to opt for a premium cart application which provides most of the desired features. Also, you would get the newer releases of the same application to cope up with what is latest in the market. There are many good premium shopping carts available on the internet, so see what you think.
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Selling software online is not an easy task. How do you make the client truly understand your product and trust it and your company enough to pay the price? Like it or not, it’s very similar to selling face to face: the first impression may be decisive for the client’s future actions. Online, the website is your face.
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It has to be comprehensible and easy to use. Here are a few tips on how your website should be to sell software better:
• It has to look professional and attractive at the same time

You don’t have to show off your web designer skills. Too many colours, graphics, flash animations or drop-down boxes can only tire the visitors and make them leave faster. Fewer graphic will also make the site load faster. At the same time, it shouldn’t be dull, so it needs to be somewhere in the middle.
• Make sure your message comes across loud and clear.
In order to sell more software, information about software products must be easy to find, easy to follow and the same goes for the order process. Since most information is in the text, make it easy to read. Some coloured backgrounds make the text difficult to read, like purples, orange and reds. On the other hand, dark backgrounds may have a depressing effect on the visitor’s mood. The text colour is very important. Keep in mind that different browsers show colours differently, so don’t go crazy with it. It’s better to use Plain fonts, like Arial, Times New Roman, Verdana and Courier, because they’re easier to read. Fancier fonts may be used for headlines, but not full text. Remember though that sans serif fonts are easier to read on screen.
• Easy navigation is law.
Make sure there’s a link to the homepage at the top left of every page, except the homepage itself. Be careful not to have dead end from which the visitor can’t find their way back to where they came from. Place the most important links in the top part of each page. Clearly mark read and unread links, preferably using standard colours.
• Base the site’s hierarchy on your customers needs.
Don’t make them search the entire site before they find information about products, prices and payment methods.
• Don’t make pages too long.
A web shouldn’t be more than 23 normal pages lengths, as no one likes an endless scrolling. If you have information for more than that, divide it into several pages with short information clips on the main index page leading to the second page.
• Check all the links on your website to make sure they lead to a page.
Tags from the navigation menu must be representative for what that page is about.
• Serve friendly error messages.
Don’t let the visitors see a page with 404 not found written on it. Put your creativity to good use. Error messages may include navigation to documents that do exist, a search box or a contact email address.
• Have a privacy statement and testimonials.
Potential clients must feel confident dealing with you. Having a separate page to express your policy towards their email addresses, how you accept orders and gather information, who has access to information and how you use that information will help you sell more software. Also make a separate page for comments from satisfied customers. Offer to include links to the customers websites in return for using their comments.
• Contact information or a link to it should be on every page.
If customers need additional information about the product, contact information like a phone number and an email address should be easy to find on the website. Let people know the hours and days of operation and the time needed to answer their requests. Give a contact name; it makes people have more faith that someone will actually read their message.
• Set up a frequently-asked-questions (FAQ) page.
Base it on real questions your customers had in the past.

This may come as a surprise to some, but we make very little money selling software licenses. The vast majority of our revenue comes through consulting services writing code for hire. Having now done this for several years, we’ve learned some hard lessons. On a few projects the lessons were so hard we actually lost money.
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A few months ago I put together somewhat of a manifesto-type document intended to address the difficulties we’ve faced in developing software for clients. I’m pleased to say that it’s made a noticeable difference so far for us. My hope is that this blog entry will be read by others who develop software on a consulting basis, so that they can learn these lessons the easy way rather than the way we learned them.

What follows in this article is a summary of one of the main principles we now follow in developing software the 15% rule. If you’d like, you’re welcome to read the full Our Approach to Software Development document.

For the impatient, the 15% rule goes like this
Before undertaking a development project we create a statement of work (which acts as a contract and a specification) that outlines what we’ll do, how many hours it will require, and how much it will cost the client. As part of the contract we commit to invest up to the amount of time outlined in the document plus 15%. That is, if the statement of work says that the project will take us 100 hours to complete, we’ll spend up to 115 hours (but no more). As to where-fores and why-tos on how this works, read on.

Those that have developed software for hire know that the end product almost never ends up exactly as the client had pictured. There are invariably tweaks that will need to be made (that may or may not have been discussed up front) in order to get the thing to at least resemble what the client has in mind. And, yes, this can happen even if you spend hours upon hour’s fine tuning the specification to reflect the client’s wishes. Additionally, technical issues can crop up that weren’t anticipated by the programming team. In theory, the better the programming team the less likely this should be, but it doesn’t always end up that way (Microsoft’s Vista operating system is a sterling example). These two factors, among others, equate to the risk that is inherent in the project. Something isn’t going to go right, and that will almost always mean someone pays or loses more money than originally anticipated. The question is who should be responsible to account for those extra dollars?

Up until relatively recently, we would shoulder almost all of the risk in our projects. If the app didn’t do what the client had in mind, or if unforeseen technical issues cropped up, it generally came out of our pockets. For the most part it wasn’t a huge problem, but always seemed to have at least some effect (the extreme cases obviously being when we lost money on a project).

This seems kind of unfair, doesn’t it? The risk inherent to the project isn’t necessarily the fault of either party. It’s just there. We didn’t put it there, and neither did the client. As such, it shouldn’t be the case that one party shoulders it all. That’s where the 15% rule comes in.

The 15% rule allows both parties to share the risk. By following this rule, we’re acknowledging that something probably won’t go as either party intended, so we need a buffer to handle the stuff that spills over. By capping it at a specific amount, though, we’re also ensuring that the buffer isn’t so big that it devours the profits of the developers.

For the most part, the clients with whom we’ve used the 15% rule are just fine with it. It is a pretty reasonable arrangement, after all. We have had the occasional party that squirms and wiggles about it, but, in the end, they’ve gone along with it and I think everyone has benefited as a result.