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<channel>
	<title>Comprehensive Computer &#187; Offer</title>
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			<item>
		<title>Worms, Introduction</title>
		<link>http://www.ledanet.org/worms-introduction/</link>
		<comments>http://www.ledanet.org/worms-introduction/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 11:11:55 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[computer]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[abuse]]></category>
		<category><![CDATA[acceptance]]></category>
		<category><![CDATA[affected systems]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[asia pacific region]]></category>
		<category><![CDATA[attackers]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[behavior]]></category>
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		<category><![CDATA[Melissa]]></category>
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		<category><![CDATA[Sapphire]]></category>
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		<category><![CDATA[sun]]></category>
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		<category><![CDATA[taking steps]]></category>
		<category><![CDATA[target]]></category>
		<category><![CDATA[threat]]></category>
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		<category><![CDATA[worm]]></category>

		<guid isPermaLink="false">http://www.ledanet.org/?p=113</guid>
		<description><![CDATA[It all began innocently enough. An electronic-mail virus, Melissa, was the big morning news in your inbox, if you were getting mail at all. The common question on everyone’s mind was: What the heck is going on? A few hours later, we all knew and were taking steps to stop the spread.
Melissa spread with the [...]]]></description>
			<content:encoded><![CDATA[<p>It all began innocently enough. An electronic-mail virus, Melissa, was the big morning news in your inbox, if you were getting mail at all. The common question on everyone’s mind was: What the heck is going on? A few hours later, we all knew and were taking steps to stop the spread.</p>
<p>Melissa spread with the rising sun, first hitting the Asia-Pacific region, which includes Hong Kong, Singapore, and Australia, and then hitting Europe. By the time it hit North America, where I live, we knew a lot about it. We worked feverishly to stop it, some sites having more success than others.<br />
<span id="more-113"></span><br />
With the increasing migration toward a network-centric computing model, threats to all computers grow in severity. The communications between various systems on a network or the Internet offer great potential to their use for work and research. The emergence and acceptance of networking standards from various engineering groups have helped to create the communications infrastructure we have come to rely on for much of our daily work lives.</p>
<p>These same infrastructure components and networking standards can be abused by attackers to create widespread damage as well. This can be capitalized on by malicious software to quickly lead to large scale problems.</p>
<p>Internet-based worms, such as Code Red, Sapphire, and Nimda, spread from their introduction point to the entire Internet in a matter of days or even hours. Along the way global routing was disrupted, many affected systems were rendered unusable or inaccessible, and a cascade of additional fallout problems emerged.</p>
<p>The challenges facing Internet-centric computing with respect to this threat are several-fold. They include identification of the likely sources of problems, such as the presence of the widespread software vulnerabilities needed by the worm in order to inflict abuse; the rapid detection of a worm emerging from the Internet, its behavior, and how to stop it; and the defenses needed to both contain a worm and protect the network from any threats that are yet to arrive.</p>
<p>Because worms act only to spread from system to system, they bring security concerns to everyone using the Internet. No system can hide from an aggressive worm. However, many of the characteristics of a worm can be used to defeat it, including its predictable behavior and telltale signatures. This is in contrast to individual attackers, who change their tactics every time, even if only subtly, and who have usually chosen a particular target for some clear reason.</p>
<p>Some <a href="http://mbapaperhelp.com" target="_blank">research papers</a> based on worms activities inside computer might be a good materials for you.</p>]]></content:encoded>
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		</item>
		<item>
		<title>Online Marketing</title>
		<link>http://www.ledanet.org/online-marketing/</link>
		<comments>http://www.ledanet.org/online-marketing/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 09:38:01 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[computer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[accurate description]]></category>
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		<category><![CDATA[Approach]]></category>
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		<category><![CDATA[download]]></category>
		<category><![CDATA[end]]></category>
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		<category><![CDATA[file]]></category>
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		<category><![CDATA[freeware]]></category>
		<category><![CDATA[functionality]]></category>
		<category><![CDATA[gla]]></category>
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		<category><![CDATA[licensing]]></category>
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		<category><![CDATA[Offer]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[operating]]></category>
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		<category><![CDATA[screen]]></category>
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		<category><![CDATA[selling software]]></category>
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		<category><![CDATA[Something]]></category>
		<category><![CDATA[Specify]]></category>
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		<category><![CDATA[word]]></category>

		<guid isPermaLink="false">http://www.ledanet.org/?p=21</guid>
		<description><![CDATA[People want to see what they buy, try before they buy instead of taking your word for it and know where to turn to if something goes wrong. These are some of the things you should consider when thinking of how to sell software online and how to present it. 
The list below offers tips [...]]]></description>
			<content:encoded><![CDATA[<p>People want to see what they buy, try before they buy instead of taking your word for it and know where to turn to if something goes wrong. These are some of the things you should consider when thinking of how to sell software online and how to present it. </p>
<p>The list below offers tips on what you should do:<br />
•	Have real users test your software product. You may think you have created an easy-to-use intuitive piece of software, yet in the end it is not you who decides this. If you plan on selling software online successfully, you need to have real people test it to see how quick they understand how it works and learn how to use it. Not to mention their help in squashing the bugs you might have never noticed on your own, thus making your product as error free as possible.<br />
Absolutely legit <a href="http://www.idealrevenue.com">cpa network</a><span id="more-21"></span><br />
•	Provide an accurate description of the software product. You need a clear and short description of what the software is and what it is used for, so that people can see whether they need it or not. Additional details should be provided somewhere else for those who really wish to know more.<br />
•	Make screen shots available. They say a picture makes a thousand words, so screen shots are a very helpful tool when selling software online. The screen shots tell the users if the software product has a well designed interface and let them get a good look at the menu bars and toolbars, for instance, which helps them quickly assess whether the required functionality is there.<br />
•	Use a try before you buy approach. Don’t just say your software is easy to use. If your software product is as easy to use as you say it is, then why not let people see that for themselves? Offer them the option to download of a copy of your software and try it before asking them to pay for it.<br />
•	Specify supported OS-es and licensing type. A list of supported operating systems is as necessary when selling software online as when selling it in a box in a traditional store. It has to be put in an easy to spot place for potential customers to find out at a glance whether the product will work on their computers or not. Adding other system requirements would be a good idea, too. Do specify the type of licensing for your software product (i.e. freeware, shareware etc).<br />
•	Include a help file and support details. Your software product has to have some documentation explaining users how to use it, be it in form of a help file or an online manual either included with the product or that can be downloaded separately. People also need to know where to reach you in case they need support, so do not forget to include such details (an e-mail address, and maybe a phone number, too).</p>
<p>Letting people see the product (by screen shots) and try it before they buy, providing help files with your software and support when necessary, properly testing it with real users to make sure it is easy to use are the things that you should have on your to-do list if you plan on selling software online and be successful at it.</p>
<p>Successful marketing required powerful software and hardware. For hardware station, check out <a href="http://laptopsparesonline.com/product_dell-e-port-replicator-with-130-watt-power-adapter-p54844.html" target="_blank">dell latitude 2100 docking station</a>.</p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Software Selling</title>
		<link>http://www.ledanet.org/software-selling/</link>
		<comments>http://www.ledanet.org/software-selling/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 09:36:13 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[computer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[Annoying]]></category>
		<category><![CDATA[anything]]></category>
		<category><![CDATA[aspect]]></category>
		<category><![CDATA[attention]]></category>
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		<category><![CDATA[complementary products]]></category>
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		<category><![CDATA[Cross]]></category>
		<category><![CDATA[cross selling]]></category>
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		<category><![CDATA[doesn]]></category>
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		<category><![CDATA[Suggest]]></category>
		<category><![CDATA[Suggesting]]></category>
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		<category><![CDATA[technique]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[technology education]]></category>
		<category><![CDATA[time]]></category>
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		<guid isPermaLink="false">http://www.ledanet.org/?p=17</guid>
		<description><![CDATA[Cross selling can be used as an effective tool of getting additional revenue from clients, offering them similar or complementary products. Studies show it costs four times more to gain a new customer than it does to keep an old one.
technology education
Cross selling involves five fundamentals:
•	You have to know your products very well.
•	You have to [...]]]></description>
			<content:encoded><![CDATA[<p>Cross selling can be used as an effective tool of getting additional revenue from clients, offering them similar or complementary products. Studies show it costs four times more to gain a new customer than it does to keep an old one.<br />
<a href="http://itevent.net/" target="_blank">technology education</a></p>
<p>Cross selling involves five fundamentals:<br />
•	You have to know your products very well.<br />
•	You have to know your clients. To get the best results identify which customers are your best target.<span id="more-17"></span><br />
•	Ask questions and listen for clues.<br />
•	Pay attention to clients needs and only suggest relevant products.<br />
•	Suggest, don’t impose. These way clients will feel comfortable and more likely to accept your offer.</p>
<p>Most of the time, cross selling is a natural process, involving a simple operation: telling customers about your products. In software marketing, the publisher needs to establish which software product can be correlated with another one and be sold together as a package deal. Both the selection and the price can be based on several customer and product criteria, which should be set up before deciding on using the cross selling technique. These bundles may be added to the online shopping cart or advertised as a special software promotion on the site. </p>
<p>Successful cross selling can be achieved by applying several rules:<br />
•	Right timing. Don’t push sales if it seems the client doesn’t have the financial resources at that moment. Try to find out what the clients budget is and make your offer accordingly.<br />
•	Relevance. Suggesting too many software products unrelated to the original one may overwhelm the client and lead to failure.<br />
•	Post recommendations on the site. Professionals, experts or other customers may post their opinion and their recommendations on the site. It can show up as a list of related items bought by other customers that purchased the same product.<br />
•	Place cross selling items throughout your site, where they can help shoppers learn about your software products and business. Try mixing and matching different items to see which combinations work best.<br />
•	Offer a range of prices: low cost items may be considered impulse buys, but the clients may also purchase higher priced items that fit their needs.<br />
The most important aspect in cross selling is customer satisfaction with the first software product they purchase, alongside with price and how well additional products fit their needs. In order for cross selling to work, the focus should be on the customer, not on pushing a certain software program. Before talking about additional products or services, the customer’s problems must be solved. Also, the customer needs to know how useful is the product you’re trying to sell in the first place. </p>
<p>What’s the most important downside of cross selling? Annoying clients to the point they leave without buying anything. This occurs if you continue to sell after the customer says he’s not interesting or when you’re pushing a product that’s not useful to the customer. In the end, combining customer service and cross selling will lead to increased online software sales.</p>]]></content:encoded>
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		</item>
		<item>
		<title>Marketing your own software</title>
		<link>http://www.ledanet.org/marketing-your-own-software/</link>
		<comments>http://www.ledanet.org/marketing-your-own-software/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 09:33:41 +0000</pubDate>
		<dc:creator></dc:creator>
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		<guid isPermaLink="false">http://www.ledanet.org/?p=14</guid>
		<description><![CDATA[You want to sell more software from your website? How do you make the client truly understand your product and trust it and your company enough to pay the price? Tips on what you should do. 
Selling software online is not an easy task. How do you make the client truly understand your product and [...]]]></description>
			<content:encoded><![CDATA[<p>You want to sell more software from your website? How do you make the client truly understand your product and trust it and your company enough to pay the price? Tips on what you should do. </p>
<p>Selling software online is not an easy task. How do you make the client truly understand your product and trust it and your company enough to pay the price? Like it or not, it&#8217;s very similar to selling face to face: the first impression may be decisive for the client’s future actions. Online, the website is your face.<br />
<a href="http://chartercable.snltranscripts.jt.org/" target="_blank">Charter Cable TV</a></p>
<p>It has to be comprehensible and easy to use. Here are a few tips on how your website should be to sell software better:<br />
•	It has to look professional and attractive at the same time<br />
<span id="more-14"></span><br />
You don’t have to show off your web designer skills. Too many colours, graphics, flash animations or drop-down boxes can only tire the visitors and make them leave faster. Fewer graphic will also make the site load faster. At the same time, it shouldn’t be dull, so it needs to be somewhere in the middle.<br />
•	Make sure your message comes across loud and clear.<br />
In order to sell more software, information about software products must be easy to find, easy to follow and the same goes for the order process. Since most information is in the text, make it easy to read. Some coloured backgrounds make the text difficult to read, like purples, orange and reds. On the other hand, dark backgrounds may have a depressing effect on the visitor’s mood. The text colour is very important. Keep in mind that different browsers show colours differently, so don’t go crazy with it. It’s better to use Plain fonts, like Arial, Times New Roman, Verdana and Courier, because they’re easier to read. Fancier fonts may be used for headlines, but not full text. Remember though that sans serif fonts are easier to read on screen.<br />
•	Easy navigation is law.<br />
Make sure there’s a link to the homepage at the top left of every page, except the homepage itself. Be careful not to have dead end from which the visitor can’t find their way back to where they came from. Place the most important links in the top part of each page. Clearly mark read and unread links, preferably using standard colours.<br />
•	Base the site’s hierarchy on your customers needs.<br />
Don’t make them search the entire site before they find information about products, prices and payment methods.<br />
•	Don’t make pages too long.<br />
A web shouldn’t be more than 23 normal pages lengths, as no one likes an endless scrolling. If you have information for more than that, divide it into several pages with short information clips on the main index page leading to the second page.<br />
•	Check all the links on your website to make sure they lead to a page.<br />
Tags from the navigation menu must be representative for what that page is about.<br />
•	Serve friendly error messages.<br />
Don’t let the visitors see a page with 404 not found written on it. Put your creativity to good use. Error messages may include navigation to documents that do exist, a search box or a contact email address.<br />
•	Have a privacy statement and testimonials.<br />
Potential clients must feel confident dealing with you. Having a separate page to express your policy towards their email addresses, how you accept orders and gather information, who has access to information and how you use that information will help you sell more software. Also make a separate page for comments from satisfied customers. Offer to include links to the customers websites in return for using their comments.<br />
•	Contact information or a link to it should be on every page.<br />
If customers need additional information about the product, contact information like a phone number and an email address should be easy to find on the website. Let people know the hours and days of operation and the time needed to answer their requests. Give a contact name; it makes people have more faith that someone will actually read their message.<br />
•	Set up a frequently-asked-questions (FAQ) page.<br />
Base it on real questions your customers had in the past.</p>]]></content:encoded>
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